Vanja knew that she wanted to work with people, from the moment she enrolled. She saw marketing as a field where psychology, strategy and creativity come together. She wanted to understand why people make the decisions they do – and how to create experiences that truly matter.
Her studies gave her a strong foundation in understanding consumer behaviour, communication strategies and marketing processes. But even more importantly – they gave her confidence.
Today, as a team leader at IKEA, she uses the knowledge gained during her studies every day. Leadership is not just about organising work; it is about understanding motivation, communicating clearly and making decisions.
What was the biggest change after completing her studies? The belief that she is capable of leading. That she can take responsibility. That she can make an impact.
For her, the greatest fulfilment comes from helping others grow. When she sees her team members grow, she knows she is exactly where she belongs.
Her message is:
When you help others grow, you grow too.
Vanja completed the bachelor’s degree in Marketing.
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