How does DOBA UAS integrate AI into employees’ everyday work? The results of the 2025 and 2026 surveys show increased use, higher levels of competence, more efficient processes, and a res...

A survey of employers of DOBA UAS graduates provides insight into how they assess graduates’ competences, the value of the degree for career development and the reputation among employers.

A discussion on how prepared companies in Slovenia, Croatia and Serbia are for the next phase of AI adoption, what the index means for competitiveness, and why future advantage will depen...

The first DOBA Showcase connected master’s ideas with the business challenges of the future: digitalisation, artificial intelligence, leadership, innovation, smart communities and new tre...

In November 2022, the Doba Fakultete monograph entitled: Sustainable entrepreneurship: Driver for growth was published.

The publication provides a collection of reports on our research. The KNOWLEDGE FOR THE FUTURE monograph sheds light on the main fields of research conducted in 2021.

DOBA Business School has successfully completed the international MicroMasters Internationalization at Home through Online Micro Masters and Virtual Mobility project. As a part of that pr...

The monograph focuses on almost all of the fields of the school’s operations: from marketing and public relations and economy and tourism to smart cities, and confirms its interdisciplina...

Online education in today’s higher education landscape is increasingly becoming a development model that goes beyond the question of accessibility and places quality, pedagogical de...

The first DOBA Showcase connected master’s ideas with the business challenges of the future: digitalisation, artificial intelligence, leadership, innovation, smart communities and new tre...

On the occasion of its 20th anniversary, DOBA Business School presents a lecture by top expert Dr Nikolaos Dimitriadis, a guru of neuroscience in marketing, communication and leadership.

Recognised international experts presented the trends and best practices in pedagogical technology-enhanced innovation in higher education and other forms of technology-enhanced learning.