Articles

All articles

What DAIMI Reveals About Companies’ AI Maturity
18.09.2026

What DAIMI Reveals About Companies’ AI Maturity

The DOBA AI Maturity Index 2026 research shows that companies in Slovenia, Croatia and Serbia are entering an important new phase in their AI journey. Early experiments and individual suc...
More
Integrating AI into the Study Process at DOBA UAS: Experiences, Challenges and Next Steps

Integrating AI into the Study Process at DOBA UAS: Experiences, Challenges and Next Steps

Discover experiences with the AI tutor and the results of the pilot project, which show improved understanding of course content, time savings and enhanced learning support.
Read more
Artificial Intelligence as Part of Everyday Work: Good Practices at DOBA University of Applied Sciences

Artificial Intelligence as Part of Everyday Work: Good Practices at DOBA University of Applied Sciences

How does DOBA UAS integrate AI into employees’ everyday work? The results of the 2025 and 2026 surveys show increased use, higher levels of competence, more efficient processes, and a res...
Read more
Employers Confirm the Quality of DOBA University of Applied Sciences Graduates

Employers Confirm the Quality of DOBA University of Applied Sciences Graduates

A survey of employers of DOBA UAS graduates provides insight into how they assess graduates’ competences, the value of the degree for career development and the reputation among employers.
Read more
How Prepared Are Companies for AI? A Discussion on the Findings of the DOBA AI Maturity Index 2026

How Prepared Are Companies for AI? A Discussion on the Findings of the DOBA AI Maturity Index 2026

A discussion on how prepared companies in Slovenia, Croatia and Serbia are for the next phase of AI adoption, what the index means for competitiveness, and why future advantage will depen...
Read more

Monographies

All monographies

Psychology in the Business World
05.03.2025

Psychology in the Business World

The proceedings of the 12th International Scientific Conference of DOBA Business School, titled Psychology in the Business World, provide a comprehensive overview of cutting-edge research...
More
Sustainable entrepreneurship: Driver for growth

Sustainable entrepreneurship: Driver for growth

In November 2022, the Doba Fakultete monograph entitled: Sustainable entrepreneurship: Driver for growth was published.
Read more
Knowledge for the Future

Knowledge for the Future

The publication provides a collection of reports on our research. The KNOWLEDGE FOR THE FUTURE monograph sheds light on the main fields of research conducted in 2021.
Read more
The Entrepreneurial and Communicative Mind in Action Scientific Monograph Has Been Published

The Entrepreneurial and Communicative Mind in Action Scientific Monograph Has Been Published

DOBA Business School has successfully completed the international MicroMasters Internationalization at Home through Online Micro Masters and Virtual Mobility project. As a part of that pr...
Read more
Research in Theory and Practice in Contemporary Business Issues

Research in Theory and Practice in Contemporary Business Issues

The monograph focuses on almost all of the fields of the school’s operations: from marketing and public relations and economy and tourism to smart cities, and confirms its interdisciplina...
Read more

Webinars

All webinars

How to Study with Artificial Intelligence: From Shortcuts to Genuine Learning
11.09.2026

How to Study with Artificial Intelligence: From Shortcuts to Genuine Learning

How to use artificial intelligence meaningfully, effectively and responsibly – an online seminar on the meaningful and responsible use of artificial intelligence to support learning.
More
How Prepared Are Companies for AI? A Discussion on the Findings of the DOBA AI Maturity Index 2026

How Prepared Are Companies for AI? A Discussion on the Findings of the DOBA AI Maturity Index 2026

A discussion on how prepared companies in Slovenia, Croatia and Serbia are for the next phase of AI adoption, what the index means for competitiveness, and why future advantage will depen...
Read more
From Accessibility to Excellence: Online Education in the Age of Artificial Intelligence

From Accessibility to Excellence: Online Education in the Age of Artificial Intelligence

Online education in today’s higher education landscape is increasingly becoming a development model that goes beyond the question of accessibility and places quality, pedagogical de...
Read more
DOBA Showcase: Fresh Ideas for Future Business Challenges

DOBA Showcase: Fresh Ideas for Future Business Challenges

The first DOBA Showcase connected master’s ideas with the business challenges of the future: digitalisation, artificial intelligence, leadership, innovation, smart communities and new tre...
Read more
The Leadership Brain: How Neuroscience Helps People to Succeed and Grow

The Leadership Brain: How Neuroscience Helps People to Succeed and Grow

On the occasion of its 20th anniversary, DOBA Business School presents a lecture by top expert Dr Nikolaos Dimitriadis, a guru of neuroscience in marketing, communication and leadership.
Read more
International Open Day
International Open Day
Share
Share
Apply to DOBA
Apply to DOBA
Share