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Graduate in Marketing – Expert in Contemporary Market Challenges
15.09.2025

Graduate in Marketing – Expert in Contemporary Market Challenges

The Marketing, Social Media and Public Relations study programme at DOBA Business School combines theory and practice, equipping students with the knowledge and experience to design integ...
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Motivation, discipline, and balance are the silent triangle of a good life
03.09.2025

Motivation, discipline, and balance are the silent triangle of a good life

Motivation triggers action, discipline builds character, and balance ensures well-being. With all three, we achieve long-term success, inner strength, and a life that has meaning.
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Comparison with the Best: Global Standards of Online Study at DOBA University of Applied Sciences
14.08.2025

Comparison with the Best: Global Standards of Online Study at DOBA University of Applied Sciences

DOBA University of Applied Sciences, a pioneer of online education in our region, offers internationally accredited programmes with clear learning paths, interaction, support, and practic...
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Practical Knowledge for a Dynamic Business World: Business Management
15.07.2025

Practical Knowledge for a Dynamic Business World: Business Management

The Management in Contemporary Business study programme at DOBA Business School equips students with practical knowledge, modern competences, and experience for a successful career in the...
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How to Balance Work, Study, and Life? A Glimpse into the Daily Life of Online Students
19.05.2025

How to Balance Work, Study, and Life? A Glimpse into the Daily Life of Online Students

The research showed that students who successfully balance multiple roles report higher levels of well-being, lower stress, and greater satisfaction with their studies.
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How Are DOBA’s Ideas with Vision Developing?
30.04.2025

How Are DOBA’s Ideas with Vision Developing?

Presentation of the Mass Innovation System at the DOBA Business Group as the Foundation for Fostering Innovation within the Organization.
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FeedbackFruits for Transparency in Team Assignments
25.04.2025

FeedbackFruits for Transparency in Team Assignments

At DOBA Faculty, the introduction of the digital tool FeedbackFruits GME has improved fairness and accountability in team work, as students anonymously assess their peers' contributions w...
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Changes in Marketing: The Future of Consumer Behavior and Communication
28.03.2025

Changes in Marketing: The Future of Consumer Behavior and Communication

Discover the key digital marketing trends of 2024: personalization, artificial intelligence, influencers, sustainability, and omnichannel approaches.
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Self-Regulated Learning in Students: Bridging Theory and Practice
07.01.2025

Self-Regulated Learning in Students: Bridging Theory and Practice

Self-regulated learning is one of the key factors in a successful educational process, especially in the modern learning environment, which increasingly incorporates digital and interacti...
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Competences of the 21st Century

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Artificial Intelligence as Part of Everyday Work: Good Practices at DOBA University of Applied Sciences
14.08.26

Artificial Intelligence as Part of Everyday Work: Good Practices at DOBA University of Applied Sciences

How does DOBA UAS integrate AI into employees’ everyday work? The results of the 2025 and 2026 surveys show increased use, higher levels of competence, more efficient processes, and a res...
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DOBA Showcase: Fresh Ideas for Future Business Challenges
12.06.26

DOBA Showcase: Fresh Ideas for Future Business Challenges

The first DOBA Showcase connected master’s ideas with the business challenges of the future: digitalisation, artificial intelligence, leadership, innovation, smart communities and new tre...
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International Networking Within a Course as a Learning Environment for the Development of Global Thinking
20.04.26

International Networking Within a Course as a Learning Environment for the Development of Global Thinking

International networking within a course enables students to develop global thinking, intercultural communication, and teamwork skills. In nationally mixed teams, they solve real business...
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Online Learning

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Integrating AI into the Study Process at DOBA UAS: Experiences, Challenges and Next Steps
25.08.26

Integrating AI into the Study Process at DOBA UAS: Experiences, Challenges and Next Steps

Discover experiences with the AI tutor and the results of the pilot project, which show improved understanding of course content, time savings and enhanced learning support.
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Employers Confirm the Quality of DOBA University of Applied Sciences Graduates
30.07.26

Employers Confirm the Quality of DOBA University of Applied Sciences Graduates

A survey of employers of DOBA UAS graduates provides insight into how they assess graduates’ competences, the value of the degree for career development and the reputation among employers.
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From Accessibility to Excellence: Online Education in the Age of Artificial Intelligence
24.06.26

From Accessibility to Excellence: Online Education in the Age of Artificial Intelligence

Online education in today’s higher education landscape is increasingly becoming a development model that goes beyond the question of accessibility and places quality, pedagogical de...
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Psychology

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DOBA Showcase: Fresh Ideas for Future Business Challenges
12.06.26

DOBA Showcase: Fresh Ideas for Future Business Challenges

The first DOBA Showcase connected master’s ideas with the business challenges of the future: digitalisation, artificial intelligence, leadership, innovation, smart communities and new tre...
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Psychological Support, VR and AI Meet in Erasmus Mobility: STEP+
19.01.26

Psychological Support, VR and AI Meet in Erasmus Mobility: STEP+

The STEP+ project addresses the psychological challenges of Erasmus+ mobility through the use of positive psychology, VR simulations and AI support. It provides comprehensive support to s...
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Teacher Training in the Use of Positive Psychological Interventions to Support Students’ Well-Being and Mental Health
14.01.26

Teacher Training in the Use of Positive Psychological Interventions to Support Students’ Well-Being and Mental Health

Mental health difficulties among students in schools are increasing, affecting students' behaviour, relationships and academic performance. Training teachers in positive psychological int...
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Smart cities

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From Virtual Reality to Sustainability: The Professions of the Future
30.01.24

From Virtual Reality to Sustainability: The Professions of the Future

What will the jobs that shape our world look like? In a world where technological advancement and the digital revolution create new opportunities, and where sustainability is gaining incr...
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How to Be Successful During and After Crises

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Green Transition: A New Solution or a New Dependency?
22.04.26

Green Transition: A New Solution or a New Dependency?

The green transition is being accelerated by energy crises, but it is also creating a new dependency on critical raw materials. The question is no longer only about sustainability, but al...
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The Dean’s Insight

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How Prepared Are Companies for AI? A Discussion on the Findings of the DOBA AI Maturity Index 2026
17.07.26

How Prepared Are Companies for AI? A Discussion on the Findings of the DOBA AI Maturity Index 2026

A discussion on how prepared companies in Slovenia, Croatia and Serbia are for the next phase of AI adoption, what the index means for competitiveness, and why future advantage will depen...
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The New Bipolar World: Technology, Geopolitics and New Economic Diplomacy
15.05.26

The New Bipolar World: Technology, Geopolitics and New Economic Diplomacy

The new bipolar world is no longer based solely on ideology, but on technology, artificial intelligence, data, energy and economic diplomacy. The rivalry between the United States and Chi...
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Green Transition: A New Solution or a New Dependency?
22.04.26

Green Transition: A New Solution or a New Dependency?

The green transition is being accelerated by energy crises, but it is also creating a new dependency on critical raw materials. The question is no longer only about sustainability, but al...
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Digitalisation and Artificial Intelligence

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Integrating AI into the Study Process at DOBA UAS: Experiences, Challenges and Next Steps
25.08.26

Integrating AI into the Study Process at DOBA UAS: Experiences, Challenges and Next Steps

Discover experiences with the AI tutor and the results of the pilot project, which show improved understanding of course content, time savings and enhanced learning support.
More
Artificial Intelligence as Part of Everyday Work: Good Practices at DOBA University of Applied Sciences
14.08.26

Artificial Intelligence as Part of Everyday Work: Good Practices at DOBA University of Applied Sciences

How does DOBA UAS integrate AI into employees’ everyday work? The results of the 2025 and 2026 surveys show increased use, higher levels of competence, more efficient processes, and a res...
More
How Prepared Are Companies for AI? A Discussion on the Findings of the DOBA AI Maturity Index 2026
17.07.26

How Prepared Are Companies for AI? A Discussion on the Findings of the DOBA AI Maturity Index 2026

A discussion on how prepared companies in Slovenia, Croatia and Serbia are for the next phase of AI adoption, what the index means for competitiveness, and why future advantage will depen...
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